Sales Manager – Sanitary Ware
Location: Lagos, Nigeria
Employment Type: Full-time
Industry: Building Materials / Sanitary Ware / Home Improvement
Job Summary
We are seeking an experienced Sales Manager to drive sales growth and market expansion for a range of sanitary ware and bathroom products in Lagos and surrounding markets.
The ideal candidate will have strong experience selling sanitary ware, tiles, plumbing products, building materials, home improvement products, or related products, with an established network among dealers, distributors, retailers, contractors, developers, interior designers, and other relevant customers.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue and market-share targets.
- Drive sales of sanitary ware, bathroom fittings, and related products across Lagos.
- Identify and develop new dealers, distributors, retailers, contractors, and corporate customers.
- Manage and grow relationships with existing customers and key accounts.
- Develop strong networks within the building materials, construction, real estate and interior design sectors.
- Conduct regular market visits to identify new opportunities and monitor competitor activities, pricing, and market trends.
- Negotiate pricing, commercial terms, and business agreements with customers and channel partners.
- Manage the sales pipeline and ensure consistent follow-up and conversion of leads.
- Work closely with dealers and distributors to increase product visibility, availability, and sales.
- Develop relationships with property developers, contractors, architects, interior designers, and project companies.
- Prepare sales forecasts, pipeline reports, and regular performance reports for management.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Provide market feedback on customer preferences, competitor products, pricing, and emerging opportunities.
- Support promotional activities, product launches, exhibitions, and other business-development initiatives.
- Lead, coach, and monitor sales team performance where applicable.
Requirements
- Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related field.
- 4–7 years of sales experience, preferably in sanitary ware, building materials, tiles, plumbing products, home improvement, or a related industry.
- Proven track record of achieving sales targets.
- Strong understanding of the Lagos building materials and construction market.
- Existing relationships with dealers, distributors, contractors, developers, retailers, architects, or interior designers will be an advantage.
- Strong business-development, negotiation, and relationship-management skills.
- Good knowledge of sales pipeline management and market development.
- Excellent communication and presentation skills.
- Ability to work independently, manage multiple accounts, and deliver against targets.
- Willingness to travel within Lagos and surrounding markets.
Industry Background
Candidates from the following sectors are encouraged to apply:
- Sanitary Ware / Bathroom Products
- Building Materials
- Tiles / Ceramics
- Plumbing Products
- Kitchen & Bathroom Fittings
- Home Improvement
- Construction Materials
- Interior Design Products
- Hardware / Finishing Materials
- Paints and Decorative Building Products
Key Competencies
Sales Strategy | Business Development | Dealer/Distributor Management | Key Account Management | Negotiation | Market Development | Relationship Management | Sales Forecasting | Team Leadership | Target Achievement.
