Accepting Applications
JOB TITLE: SALES & MARKETING MANAGER
LOCATION: SABO, YABA
REPORTS TO: ACADEMIC HEAD
DEPARTMENT: ACADEMICS
About Us:
We are a leading technology training institute dedicated to equipping individuals with industry-relevant digital and professional skills. Our mission is to empower the next generation of tech innovators and professionals through world-class education, hands-on training, and strategic partnerships.
Position Overview:
We are seeking dynamic and results-driven females for the SALES & MARKETING MANAGER position to lead initiatives that drive enrollment growth, build strategic partnerships, and promote our programs to a wider audience. She must have a strong understanding of the tech education landscape, excellent communication skills, and a proven track record in business development and strategic marketing.
Key Responsibilities:
1. Strategic Growth and Enrollment • Develop and execute comprehensive business development strategies to attract prospective students and meet enrollment targets.
• Analyze student enrollment trends and adjust strategies accordingly to optimize results.
• Promote and sell our tech training programs to individual and institutional prospects
• Identify, generate, and actively follow up on new leads and enrollment opportunities
• Achieve and exceed monthly and quarterly sales targets
• Build and maintain strong client relationships to drive referrals and long-term engagement
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2. Partnership Development • Identify, approach, and nurture partnerships with schools, NGOs, corporations, community-based organizations, and government agencies to promote the academy's offerings.
• Maintain and expand relationships with key stakeholders to enhance brand credibility and reach.
3. Marketing and Campaign Execution
• Collaborate with the marketing team to design and implement multi-channel campaigns (online and offline) that highlight the academy's tech and professional courses.
• Oversee the creation of promotional materials, social media content, and outreach activities to increase visibility.
4. Market Research and Opportunity Identification • Monitor market trends, emerging technologies, competitor offerings, and student preferences to guide program development.
• Conduct feasibility studies to evaluate new markets and recommend opportunities for business growth and diversification.
5. Representation and Public Engagement • Represent the academy at education fairs, networking events, conferences, and seminars to build awareness and generate leads.
• Deliver compelling presentations and pitches to potential partners and stakeholders.
6. Reporting and Performance Tracking • Maintain a pipeline of business development activities and report on key metrics such as partnership conversions, campaign performance, and enrollment growth.
• Prepare monthly and quarterly reports with actionable insights and data-driven recommendations.
Qualifications & Experience:
• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field. Master’s degree is an added advantage.
• Minimum of 3–5 years of experience in Sales within the education, edu-tech, or training sector.
• Proven success in developing partnerships, executing campaigns, and driving growth initiatives.
• Strong understanding of the tech ecosystem, digital skills training, and workforce development trends.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a cross-functional team.
Key Competencies:
• Strategic Thinking & Innovation
• Stakeholder Engagement
• Project Management
• Analytical & Market Research Skills
• Goal-Oriented & Results-Driven
• Digital Marketing Awareness