SALES & MARKETING MANAGER - Digital Printing (Lekki)
Department: Sales & Marketing
Direct Reports: Sales & Marketing Team
JOB PURPOSE
The Sales & Marketing Manager will lead the company’s sales, marketing, and business development activities to drive revenue growth, expand the customer base, strengthen brand visibility, and achieve overall business objectives.
The role requires a commercially driven and results-oriented professional who can develop sales strategies, lead a sales team, generate new business, strengthen customer relationships, and convert marketing opportunities into measurable revenue.
KEY RESPONSIBILITIES
1. Sales Strategy & Revenue Growth
- Develop and execute sales strategies to achieve revenue and growth targets.
- Set sales targets and performance expectations for the sales team.
- Identify new markets, customer segments, and revenue opportunities.
- Develop strategies to improve customer acquisition, conversion, retention, and repeat business.
- Monitor sales performance and implement corrective actions where required.
2. Sales Team Leadership
- Lead, supervise, motivate, and develop the sales team.
- Assign individual and team sales targets.
- Monitor sales activities, pipeline development, and performance.
- Conduct regular sales meetings and performance reviews.
- Provide coaching and training to improve sales effectiveness.
- Establish accountability for lead follow-up, conversions, and results.
3. Business Development & Customer Acquisition
- Build and maintain a strong pipeline of prospective customers.
- Identify and pursue new business opportunities.
- Develop relationships with individuals, organizations, institutions, and corporate clients.
- Generate leads through networking, referrals, digital channels, advertising, and other relevant platforms.
- Follow up on enquiries, proposals, quotations, and opportunities to improve conversion.
- Develop strategic partnerships that support long-term business growth.
4. Customer Relationship Management
- Maintain strong relationships with existing and prospective customers.
- Ensure timely and professional response to customer enquiries.
- Develop strategies to increase repeat business and customer loyalty.
- Monitor customer feedback and identify areas for improvement.
- Address significant customer concerns and escalate issues when necessary.
- Maintain an accurate customer database and sales pipeline.
5. Marketing & Brand Development
- Develop and implement marketing strategies aligned with sales objectives.
- Coordinate marketing campaigns, promotions, events, and brand visibility initiatives.
- Identify effective marketing channels for target customers.
- Support digital marketing, social media, advertising, and promotional activities.
- Monitor marketing performance and its contribution to lead generation and sales.
- Identify new marketing opportunities based on market trends and customer behaviour.
6. Lead Generation & Conversion
- Establish effective systems for generating, tracking, and managing sales leads.
- Monitor leads from social media, referrals, walk-ins, advertising, networking, and other channels.
- Ensure prompt follow-up of qualified leads.
- Track prospects throughout the sales cycle.
- Monitor conversion rates and implement strategies to improve performance.
- Minimize lost opportunities resulting from poor or delayed follow-up.
7. Sales Pipeline & Forecasting
- Maintain an accurate and up-to-date sales pipeline.
- Monitor prospective and existing customer opportunities.
- Prepare regular sales forecasts.
- Identify potential shortfalls against targets and develop recovery strategies.
- Provide Management with accurate sales and revenue projections.
8. Pricing & Commercial Support
- Coordinate with relevant departments to ensure timely and accurate quotations.
- Review pricing and commercial proposals where required.
- Support customer negotiations while protecting company profitability.
- Ensure approved pricing, discounts, and commercial terms are properly applied.
- Monitor competitor pricing and market positioning.
9. Market & Competitor Analysis
- Monitor market trends, customer preferences, and industry developments.
- Analyse competitors, their offerings, pricing, positioning, and marketing strategies.
- Identify emerging opportunities and changes in customer behaviour.
- Provide Management with actionable market intelligence.
10. Sales Reporting & Performance Analysis
- Prepare daily, weekly, and monthly sales reports.
- Track revenue, leads, conversion rates, customer acquisition, and other key metrics.
- Analyse sales performance against targets.
- Identify causes of underperformance and recommend corrective actions.
- Provide Management with clear and actionable sales insights.
11. Cross-Functional Coordination
- Work closely with Management, Operations, Production, Finance, Purchasing, Stores, and other departments.
- Ensure customer commitments are clearly communicated and achievable.
- Coordinate with Operations and Production to ensure timely delivery of sales commitments.
- Work with Finance on customer payments, outstanding balances, and other commercial matters.
12. Sales Processes & Systems
- Establish and maintain effective sales processes and procedures.
- Ensure proper documentation of leads, enquiries, quotations, orders, and customer information.
- Implement systems for tracking sales activities and team performance.
- Ensure compliance with approved sales procedures.
- Recommend process improvements to increase efficiency and conversion.
13. Professional Representation & Brand Management
- Represent the organization professionally when dealing with customers, prospects, partners, and stakeholders.
- Participate in networking events, exhibitions, presentations, and business development activities.
- Ensure the sales team maintains a professional image and reflects the organization’s values.
- Protect and strengthen the organization’s reputation through excellent customer interactions.
14. Compliance & Accountability
- Ensure sales and marketing activities are conducted ethically and professionally.
- Ensure adherence to approved pricing, discount, credit, and sales policies.
- Protect confidential company and customer information.
- Prevent unauthorized commitments or representations.
- Report significant risks, irregularities, or policy violations to Management.
- Take ownership of agreed sales and marketing objectives.
REQUIRED QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree or HND in Marketing, Business Administration, Sales, Management, or a related discipline.
- Minimum of 3–5 years’ relevant experience in sales, marketing, business development, or a related managerial role.
- Demonstrable experience managing sales teams and achieving revenue targets.
- Proven sales and marketing experience in the digital printing, advertising.
- Strong experience in customer acquisition, lead generation, negotiation, and business development.
- Experience working with corporate/B2B customers is an advantage.
- Good understanding of digital marketing and social media as sales and marketing channels.
- Proficiency in Microsoft Office and CRM/sales management tools.
KEY COMPETENCIES
- Strong sales and business development capability
- Leadership and people management
- Excellent negotiation and persuasion skills
- Strong communication and presentation skills
- Customer relationship management
- Commercial and strategic thinking
- Analytical and problem-solving ability
- Target-driven and results-oriented
- Strong lead generation and conversion skills
- Digital marketing knowledge
- Networking and relationship-building
- Strong follow-up and execution
- Excellent organization and time management
- Ability to work under pressure and meet demanding targets
KEY PERFORMANCE INDICATORS (KPIs)
- Revenue and sales target achievement
- Sales growth
- New customer acquisition
- Lead generation and conversion rate
- Customer retention and repeat business
- Sales pipeline quality and accuracy
- Individual and team sales performance
- Marketing contribution to lead generation and revenue
- New business opportunities generated
- Customer satisfaction
- Accuracy and timeliness of reporting
- Sales profitability and adherence to approved commercial terms
PERSONAL ATTRIBUTES
The successful candidate should be:
- Highly driven and results-oriented
- Commercially minded and proactive
- Confident and persuasive
- An excellent communicator and relationship builder
- Strategic while remaining hands-on
- A strong leader and team motivator
- Energetic and resilient
- Customer-focused
- Organized and disciplined with follow-up
- Analytical and solution-oriented
- Accountable and self-motivated
- Honest, trustworthy, and professional
- Capable of taking ownership and delivering measurable results
