Sales & Marketing Manager (Yaba)

Job Summary

Reports To: Academic Head
Department: Academics
Working Hours: 8:00 AM – 6:00 PM

About the Role

We are seeking a dynamic, results-driven Sales & Marketing Manager to lead initiatives that drive student enrollment, develop strategic partnerships, and increase awareness of our technology and professional training programmes.

The ideal candidate will have a strong understanding of the technology education landscape, excellent communication and negotiation skills, and a proven track record in sales, business development, strategic marketing, and partnership management.

Key Responsibilities

1. Strategic Growth and Enrollment

• Develop and execute comprehensive business development strategies to attract prospective students and achieve enrollment targets.
• Analyse student enrollment trends and adjust strategies to optimise performance.
• Promote and sell technology and professional training programmes to individual and institutional prospects.
• Identify, generate, qualify, and actively follow up on new leads and enrollment opportunities.
• Achieve and exceed monthly and quarterly sales targets.
• Build and maintain strong relationships with prospective and existing clients to drive referrals and long-term engagement.

2. Partnership Development

• Identify, approach, and nurture strategic partnerships with schools, NGOs, corporations, community-based organisations, and government agencies.
• Develop partnership opportunities that increase programme awareness, enrollment, and institutional reach.
• Maintain and expand relationships with key stakeholders to strengthen brand credibility and market presence.

3. Marketing and Campaign Execution

• Collaborate with relevant teams to design and implement effective multi-channel marketing campaigns across online and offline platforms.
• Support the promotion of technology and professional training programmes to relevant target audiences.
• Oversee the development of promotional materials, social media content, outreach initiatives, and other marketing activities.
• Monitor campaign performance and recommend improvements to maximise visibility, lead generation, and conversions.

4. Market Research and Opportunity Identification

• Monitor market trends, emerging technologies, competitor activities, and student preferences.
• Conduct market research to identify new opportunities for growth and programme expansion.
• Carry out feasibility studies for potential markets, partnerships, and business development opportunities.
• Provide insights and recommendations to support strategic decision-making and diversification.

5. Representation and Public Engagement

• Represent the organisation at education fairs, networking events, conferences, seminars, and other relevant industry engagements.
• Build awareness and generate qualified leads through strategic networking and public engagement.
• Deliver compelling presentations, proposals, and pitches to prospective partners and stakeholders.

6. Reporting and Performance Tracking

• Maintain an active and well-managed pipeline of sales and business development opportunities.
• Track and report key performance metrics, including leads, conversions, partnerships, campaign performance, and enrollment growth.
• Prepare monthly and quarterly performance reports with actionable insights and recommendations.
• Use data to evaluate performance and improve sales and marketing strategies.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• A Master's degree will be an added advantage.
• Minimum of 3–5 years of relevant experience in sales, business development, or marketing, within the education, edutech, or training sector.
• Proven experience in developing strategic partnerships, executing marketing campaigns, and driving business growth.
• Strong understanding of the technology ecosystem, digital skills training, and workforce development trends.
• Demonstrated ability to meet and exceed sales and enrollment targets.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to work independently while collaborating effectively with cross-functional teams.

Key Competencies

• Strategic Thinking and Innovation
• Sales and Business Development
• Stakeholder and Partnership Management
• Marketing and Campaign Execution
• Project Management
• Lead Generation and Conversion
• Analytical and Market Research Skills
• Excellent Communication and Presentation Skills
• Goal-Oriented and Results-Driven
• Digital Marketing Awareness
• Strong Negotiation and Relationship-Building Skills

Ideal Candidate Profile

The successful candidate will be a proactive, commercially minded professional with a passion for education, technology, and business growth. She should be confident in engaging prospective students, institutional partners, and senior stakeholders while consistently delivering measurable results in sales, marketing, and enrollment growth.