DSA & AFO

Job Title: Direct Sales Executive (DSA)

Industry: Commercial Banking
Department: Sales & Business Development
Employment Type: Full-Time

Job Summary

The Direct Sales Executive (DSA) is responsible for acquiring new customers, promoting the Bank’s products and services, and driving revenue growth through direct sales activities. The role requires extensive field engagement, prospecting, relationship building, and achievement of assigned sales targets.

Key Responsibilities

1. Identify and acquire new customers through direct prospecting, referrals, field marketing, networking, and other sales channels.
2. Promote and sell the Bank’s products and services, including savings/current accounts, loans, cards, digital banking solutions, and other approved financial products.
3. Generate quality leads and convert prospects into active customers in line with the Bank’s acquisition targets.
4. Conduct market visits and engage individuals, SMEs, businesses, traders, professionals, and other potential customers within assigned locations.
5. Explain the Bank’s products, features, benefits, eligibility requirements, and terms clearly to prospective customers.

Job Title: Agent Field Officer (AFO)

Industry: Commercial Banking
Department: Agency Banking / Sales & Business Development
Employment Type: Full-Time

Job Summary

The Agent Field Officer (AFO) is responsible for identifying, recruiting, onboarding, managing, and supporting banking agents within an assigned territory. The role focuses on expanding the Bank’s agent banking network, increasing transaction volumes, ensuring agent activity, and driving financial inclusion within the assigned market.

Key Responsibilities

1. Identify potential individuals and businesses that meet the Bank’s requirements to operate as banking agents.
2. Recruit and onboard qualified agents within assigned territories in line with the Bank’s agency banking strategy.
3. Conduct market research and identify locations with strong potential for agent banking growth and transaction activity.
4. Explain the Bank’s agency banking products, requirements, procedures, commissions, and operational guidelines to prospective agents.
5. Support agents throughout the onboarding process and ensure all required documentation and KYC requirements are properly completed.
6. Visit existing and prospective agents regularly to monitor performance, provide support, and identify opportunities for growth.