Sales & Marketing Manager (Yaba)

JOB TITLE: SALES & MARKETING MANAGER

LOCATION: SABO, YABA

REPORTS TO: ACADEMIC HEAD

DEPARTMENT: ACADEMICS

SALARY- 300,000- 350,000(Net)

Employment Type: Full-Time- Onsite, 8am -6pm

About Us:

We are a leading technology training institute dedicated to equipping

individuals with industry-relevant digital and professional skills. Our mission is to

empower the next generation of tech innovators and professionals through world-class

education, hands-on training, and strategic partnerships. You can check our website for

more details:

Position Overview:

We are seeking dynamic and results-driven females for the SALES & MARKETING

MANAGER position to lead initiatives that drive enrollment growth, build strategic

partnerships, and promote our programs to a wider audience. She must have a strong

understanding of the tech education landscape, excellent communication skills, and a

proven track record in business development and strategic marketing.

Key Responsibilities:

1. Strategic Growth and Enrollment

• Develop and execute comprehensive business development strategies to attract

prospective students and meet enrollment targets.

• Analyze student enrollment trends and adjust strategies accordingly to optimize

results.

• Promote and sell our tech training programs to individual and institutional

prospects

• Identify, generate, and actively follow up on new leads and enrollment

opportunities

• Achieve and exceed monthly and quarterly sales targets
• Build and maintain strong client relationships to drive referrals and long-term

engagement

Powering Movement, Empowering Africans

2. Partnership Development

• Identify, approach, and nurture partnerships with schools, NGOs, corporations,

community-based organizations, and government agencies to promote the

academy's offerings.

• Maintain and expand relationships with key stakeholders to enhance brand

credibility and reach.

3. Marketing and Campaign Execution

• Collaborate with the marketing team to design and implement multi-channel

campaigns (online and offline) that highlight the academy's tech and professional

courses.

• Oversee the creation of promotional materials, social media content, and

outreach activities to increase visibility.

4. Market Research and Opportunity Identification

• Monitor market trends, emerging technologies, competitor offerings, and student

preferences to guide program development.

• Conduct feasibility studies to evaluate new markets and recommend

opportunities for business growth and diversification.

5. Representation and Public Engagement

• Represent the academy at education fairs, networking events, conferences, and

seminars to build awareness and generate leads.

• Deliver compelling presentations and pitches to potential partners and

stakeholders.

6. Reporting and Performance Tracking

• Maintain a pipeline of business development activities and report on key metrics

such as partnership conversions, campaign performance, and enrollment growth.

• Prepare monthly and quarterly reports with actionable insights and data-driven

recommendations.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, Communications, or a

related field. Master’s degree is a plus.

• Minimum of 3–5 years of experience in Sales within the edtech services or other industry.
• Proven success in developing partnerships, executing campaigns, and driving

growth initiatives.

• Strong understanding of the tech ecosystem, digital skills training, and workforce

development trends.

• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a cross-functional team.

Key Competencies:

• Strategic Thinking & Innovation
• Stakeholder Engagement
• Project Management
• Analytical & Market Research Skills
• Goal-Oriented & Results-Driven
• Digital Marketing Awareness